Lina Joudi designs with passion.

Lina Joudi, born in Sour, South of Lebanon, has always had a keen eye for beauty and aesthetics. Inspired by the places she has traveled to, Lina loves nature and vibrant colors that move her deeply. Her passion for memories and emotions turn into pieces of jewelry. Her dream of expressing herself creatively and her love for history have inspired her designs. The choice of stones she selects is intellectual, and her jewelry designs are sure to become timeless pieces that can be passed down for generations to come. Her daughters continue to inspire her.

Lina began her journey by designing and executing pieces for her personal use only. She then realized that she had a natural talent and love for jewelry designing. As her popularity grew, she expanded her product line to include unique pieces for special occasions and events.

About the brand

LJ believes that jewelry should be an extension of one's personal style and therefore, we strive to design unique pieces that include stones and shapes that one can interpret in their own way. The designer fuses fashion, nature, and history to create contemporary yet timeless pieces. Whether it is a delicate chain or a statement piece, each collection at LJ is derived from the designer's emotions, stories, and captured beauty. Each collection is carefully crafted to tell a story, evoke emotions, or represent an important milestone. Our jewelry is not just about the aesthetics, but it's also about the meaning behind it.  Our pieces are versatile, allowing you to wear them for any occasion, whether it's a casual day out or a formal event. 

At LJ, we understand that jewelry can be more than just an accessory; it can be a moment, a memory, or an emotion captured in time. Jewelry has the ability to highlight a person’s personalities and reflect their qualities and beliefs. Lina Joudi offers designs that allows people to find what fits best for them, the designs are made to be considerate and the vast portfolio of items attracts people from all walks of life.

turining memories, emotions, and stories into precious pieces

LJ takes pride in its commitment to quality and excellence in every step of the jewelry-making process. Our seal of quality assures customers of the authenticity and value of our pieces. Some pieces are recognized by including different precious stones with unique colors, shapes, and sizes. We use high-quality materials, including 18k gold and precious gemstones, to ensure that our jewelry pieces will last for generations to come. The pieces are crafted to perfection using high-quality gold-- GIA and HRD-certified diamonds and AAA-grade gemstones. Our seal of quality, featured on every one or our jewelry pieces, will provide comfort of authenticity & value.

The process of creating jewelry involves a series of steps that begins with designing the piece using design software. The selection of high-quality materials is followed by cutting, shaping, soldering, polishing, and assembly. Every piece undergoes a thorough quality check. With LJ, customers can be sure that they are not only getting a well-crafted piece of jewelry but also a story that is unlike any other.